DNC Industry Development Projects

DNC Industry Development Projects

Destination North Coast (DNC) works with visitor economy stakeholders to drive, coordinate, and support the sustainable management and development of tourism across the region. We focus on building industry capability, facilitating experience and product development and influencing decisions on important infrastructure and developments that will support the growth of the North Coast visitor economy. 

To keep up to date on Projects that support growth of the North Coast visitor economy, subscribe to DNC’s industry e-newsletter.

Regional Tourism Bushfire Recovery Grant

North Coast Flavour Trails Project

Via a Grant provided under the Regional Tourism Bushfire Recovery (RTBR) Grants, Destination North Coast is developing a ‘virtual’ North Coast Food & Beverage Trail platform. This initiative is aimed at providing a consumer centric, dynamic packaging tool that will increase exposure of food, beverage and agri-tourism products and the consumer’s ability to identify and visit such product.

The North Coast Flavour Trails platform project is currently scheduled to launch mid-November 2021. The overall user-experience and engagement of consumers with the platform will largely depend on the variety of food and beverage experiences and the quality of individual ATDW/Get Connected product listings available to populate the map. Operators looking to get involved with this exciting new distribution platform, should ensure they have an active ATDW listing and review, update and amplify it to the maximum extent allowed.

If you missed the North Coast Flavour Trails Project launch to industry webinars, you can review a recording here which includes a demonstration of the mapping platform.

Alternatively, watch the mapping platform video demonstration below.

To support delivery of the North Coast Flavour Trails platform and planned North Coast Festival of Food event (26-27 March 2022), Destination North Coast recently ran two online industry workshops aimed at supporting food, beverage and agri-businesses develop compelling experiences as a catalyst for visitation. Recordings of these sessions are available below.

An Intro To Agritourism – The Intersection of Tourism And Agriculture

Food Tourism 101 

Recovery For Regional Tourism Grant

The Australian Government Recovery for Regional Tourism Grant supports nine tourism regions which are heavily reliant on international tourism. The North Coast of NSW will receive up to $1,250,000 for projects aimed at creating and retaining jobs directly and indirectly related to tourism in the region and to drive interstate tourism, recognising that interstate tourism is only possible when borders are open. These projects need to be delivered in region by May 2022. 

Digital Refresh Grant Program

The Digital Refresh Grant Program offers financial support to tourism businesses on the North Coast to either refresh an existing website or build a new one.

The program supports businesses to:

  • Improve digital capabilities
  • Improve online visibility and reach more potential customers
  • Deliver an easy and seamless online booking process
  • Access the latest digital technologies to increase productivity and competitiveness

Applications for this project have now closed

Northern Rivers Rail Trail Product & Experience Development Project

The Northern Rivers Rail Trail is a 132km recreational trail that follows the disused Casino to Murwillumbah railway corridor. The initial stages of the trail will open to visitors in 2022 /2023 in the Tweed and Richmond Valley Council Sections. It will follow the existing rail line providing visitors the opportunity to walk, cycle or ride and enjoy the scenery of the Northern Rivers.

The Northern Rivers Rail Trail Product & Experience Development Project aims to support businesses by accelerating business growth and development through an innovative and outcomes focused program that builds the knowledge and skills of Northern Rivers tourism businesses.

Interested stakeholders can find more information and get involved.

Business Accelerator & Mentoring Program

The Program is designed to support individual tourism businesses through dedicated one-on-one mentoring and flexible group learning options. Eligible businesses will have a dedicated and experienced business mentor to support them every step of the way

The Program includes:

  • Pathway learning with the flexibility of working on key areas or challenges in your business
  • Up to 7-hrous of one-on-one mentoring support
  • Flexible hours for mentoring sessions to work around running your business
  • Online Group Webinar Series
  • Program resources and guidance to put into action
  • Peer support through a dedicated Facebook Group.
  • Ongoing support from your mentor between sessions

Find Program information and register interest for consideration for the second intake of the Program.

North Coast Festival Of Food ‘Open Weekend’ Project

The North Coast Festival of Food ‘open weekend’ event will occur from 5 – 6th March 2022. The event will be an ‘activation’ weekend for North Coast food and beverage and agri-tourism businesses to open their doors and offer special deals and experiences to attract visitors.

The event will be used as the official launch of the ‘North Coast Flavour Trails’, a food and beverage virtual mapping trail platform (information provided above). The platform allows users to create their own virtual food and beverage trail itinerary with the ability to book directly with tourism products.

All food, beverage, agri-tourism and accommodation operators that have a live ATDW product listing will be featured on the platform though this weekend event will benefit tourism suppliers more broadly and the overall North Coast visitor economy.

More information coming soon.

North Coast Business Events Reboot Incentive Fund

Funding was allocated to support securement of additional new Business Events and Conferences to the North Coast and for the team to run a Business Events buyer familiarisation program and two roadshows into our key markets.

This Project is closed.

North Coast Tourism Symposiums

The annual North Coast Tourism Symposium is an industry forum bringing together key regional stakeholders to discuss and consider issues, challenges and opportunities impacting tourism across the North Coast.

Funding has been allocated to extend the program and improve the calibre of the across the two years of the funding period. This would be achieved through raising the calibre of speakers and content so as to stimulate attendance and thus, economic impact to the host region.