Destination North Coast (DNC) is one of six Destination Networks formed as a result of the review by Destination NSW into the effectiveness and structure of regional tourism industry organisations. Destination Networks are ‘administration zones’ responsible for delivering on the NSW Government objective to double the Visitor Economy by 2020.
The DNC zone stretches from the Queensland border in the north to Tea Gardens/Hawks Nest in the south and encompasses 14 local government areas being; MidCoast, Port Macquarie Hastings, Kempsey, Macksville/Nambucca, Bellingen, Coffs Harbour, Clarence Valley, Richmond Valley, Kyogle, Lismore, Ballina, Byron Bay, the Tweed and Lord Howe Island.
“Tourism Research Australia’s National Visitors Survey to year end March 2019, shows the North Coast continuing to deliver strong growth in domestic visitation.
For the year ending March 2019, the North Coast remains the 3rd most popular tourist destination in the country, behind Sydney and Melbourne in regard to total visitor numbers. This result strongly reflects the popularity of the region and the growth in regional tourism.
Nearly 6 million overnight visitors came to the North Coast, up more than 8% from the previous year delivering a contribution of about $3.5 billion dollars to our region.”
DNC is led by a board of 5 skills-based Directors who have been appointed for a 3-year term. The inaugural directors are: