Destination NSW has established an online subscriber database for those interested in holidaying in NSW. It now has more than 275,000 members and the monthly newsletter promotes products and special offers from tourism operators and regional tourism organisations.
Destination NSW’s weekly corporate newsletter keeps the tourism and events industry up to date on news, industry events, campaign launches and marketing and business development opportunities.
Publicity is a major component of Destination NSW’s domestic and international marketing programs. It can be highly effective in building brand appeal, encouraging motivation to travel and delivering tactical messages around product and pricing. Destination NSW has a team of in-house publicists who coordinate activities to engage a range of different media.