Destination Management Plan

North Coast NSW Destination Management Plan

Destination North Coast NSW commissioned the preparation of the North Coast NSW Destination Management Plan (DMP) to create a collaborative framework to guide the work of local, regional and state visitor economy stakeholders to grow, develop and promote the region’s visitor economy to 2030.

The North Coast NSW DMP 2022 to 2030 has been developed to align with the directions of NSW Visitor Economy Strategy 2030 (VES)

The VES 2030 acknowledges regional NSW as a key to the future of the NSW visitor economy. The NSW state-wide target for 2030 is $65 billion in total visitor expenditure. Regional NSW will contribute $25 billion in overnight visitor expenditure to this target.

Download the North Coast NSW Destination Management Plan 2022 – 2030.

Destination North Coast Opportunity

This plan takes a borderless view to identify and quantify regional strategies and actions for Destination North Coast NSW and exists to:

  • Align regional visitor economy growth and development activities with the NSW Visitor Economy Strategy 2030 (VES)
  • Provide a framework for sub-regional and local DMPs to be developed or updated within our region
  • Capture stakeholder consultation to ensure the regions stakeholders are invested in the plan
  • Provide a roadmap for the growth of the visitor economy to 2030
  • Provide an action plan with a focus on cross-regional projects for visitor economy growth and development to guide the work of Destination North Coast NSW (DNC)
  • Ensure the visitor economy is planned through a coordinated and sustainable approach.


To sustainably grow yield of visitors to North Coast NSW supporting the regional NSW goal of generating $25 billion by 2030, without compromising the distinct natural beauty and communities that makes the region so unique.


North Coast NSW is positioned as a natural escape with a food bowl and plentiful local produce across its vibrant communities. To ensure the region lives up to expectations, it must deliver on health and wellness opportunities, food and local produce, camping and caravanning, arts and heritage and events that promote its naturally spectacular and colourful image.

North Coast NSW is considered to have reasonably mature visitor economies with some destinations carrying strong identities and sub-brands creating visitor economies within their own rights. Across each of these destinations, there are a suite of attractions that combine to create a strong visitor demand, unique identity and proposition.