As the tourism agency for the North Coast region, Destination North Coast is well positioned to work with stakeholders to drive, coordinate and support the sustainable management and development of tourism across the region to help sustainably grow the North Coast visitor economy and in doing so support the NSW Government’s goal of doubling overnight visitor expenditure by the year 2020.
This will involve working with rural and hinterland areas to grow local visitor economies that can benefit from increased tourism and to help mature destinations that are impacted by high tourist numbers in peak times (e.g. those in prime coastal areas) to plan and manage
- Attracting an appropriate mix of intrastate, interstate and international visitors;
- Increasing visitation in low and shoulder seasons;
- Encouraging greater dispersal and spend; and
- Ensuring tourism is managed sustainably.